Smith N. Successful SEO and Search Marketing In a Week 2013

Textbook in PDF format

Learn to master SEO and search marketing in just one week--and advance your career!
Written by Nick Smith, a leading expert in search-based marketing, Successful SEO and Search Marketing in a Week quickly teaches you the insider secrets to making your business and products easily and quickly found on the Internet. Nick explains the functions of the major search engines as well as what SEO and search marketing are and what they do. He presents the importance of keywords and shows how to generate keyword lists that will get your products noticed. He teaches you how to make changes to the pages on your site to increase exposure and how you can monitor and manage progress through tools such as analytics, shortened URLs, and more.
Cartoons and diagrams throughout help you absorb and remember the information for an effective learning experience. At the end of the material, you can test your comprehension with follow-up questions