Ustundag A. Business Analytics for Professionals 2022

Textbook in PDF format

This book explains concepts and techniques for business analytics and demonstrate them on real life applications for managers and practitioners. It illustrates how machine learning and optimization techniques can be used to implement intelligent business automation systems. The book examines business problems concerning supply chain, marketing & CRM, financial, manufacturing and human resources functions and supplies solutions in Python.
Methods and Technologies for Business Analytics
Business Analytics for Managers
Descriptive Analytics
Prediction Modeling
Time Series Analysis
Neural Networks and Deep Learning
Feature Engineering
Text Analytics
Image Analysis
Prescriptive Analytics: Optimization and Modeling
Big Data Management and Technologies
Business Applications
Supply Chain Analytics
CRM and Marketing Analytics
Financial Analytics
Human Resources Analytics
Manufacturing Analytics