Didner P. Global Content Marketing 2014

Textbook in PDF format

Engage Customers Around the World with Cross-Regional Content Marketing. Technology has virtually erased national borders, forever transforming the way we reach and engage customers, as well as the way we search for and consume content. Global Content Marketing takes you step-by-step through the process of creating and refining your strategies to meet this new reality. Create content that engages people—regardless of their country and culture. Identify key actions and strategies to apply to your projects. Connect "dots" that others don't see and connect them in ways you never thought of before