Pricing for Success The 7-step plan for winning more customers at...

Pricing for Success The 7-step plan for winning more customers at better prices by Mark Peacock (epub)(Nonfiction)
Author: Mark Peacock
Full title: Pricing for Success: The 7‑step plan for winning more customers at better prices
Publisher: Right Book Press
Format/Length: ePub; approximately 250–260 pages
Release date: 2023
Genre/Categories: Nonfiction; Business; Pricing; Marketing; Strategy
Pricing for Success distills a practical seven‑step method to set and improve prices that customers accept while lifting margins. Peacock blends value‑based pricing, buyer psychology, and clear offer design to help you segment customers, define your value, craft good‑better‑best packages, set price anchors, and use ethical behavioral cues to increase conversion without discounting wars. The playbook includes worksheets, examples, and rollout tactics—covering discount “fences,” communicating price changes, and measuring impact—so teams can implement quickly and iterate with confidence.