Pica L. Present Beyond Measure. Design, Visualize, and Deliver Data...2023

Textbook in PDF format

Are you suffering from Data Presentation Zombification?
Billions of dollars and thousands of hours are lost every year during ineffective business meetings worldwide. Data practitioners painstakingly present their valuable analytical insights, only to fall flat, inspiring more yawns than yeses.
In Present Beyond Measure: Design, Visualize, and Deliver Data Stories That Inspire Action, Lea Pica provides a 4-phase, step-by-step blueprint for planning, designing, visualizing, and delivering compelling data storytelling in business presentations. Following her blueprint, you will learn how to use neuroscience and cinematic storytelling techniques to galvanize your stakeholders into action.
By the final page, you'll know exactly how to
Choose the data that matters most to your decision-makers
Speak to different stakeholder audience personality types (even the most challenging)
Infuse your data presentation with a persuasive narrative storyline
Craft strategic recommendations that get approved and implemented
Design simple, stunning slides that communicate without confusing
Transmit your data story with best-practice data visualization techniques
Avoid the most common data visualization violations and charting pitfalls
Prepare for and deliver your presentation like a professional speaker
Navigate challenging meeting conversations and logistics with ease
Prologue
Understand Why Effective Data Presentation Is Critical to Good Business
Be Your Audience
Learn to Speak Different Audience Languages
Transmit a Clear Message
Tell an Actual Story
Create Conceptual Clarity with Analogies
Suit Up Your Recommendations for Action
Translate Your Content into a Persuasive Outline
Brainstorm Your Content into Slide Format
Digitize Your Analog Slide Content
Why Bad Slide Design Is Not a PowerPoint Problem
Sharpen Their Vision with Preattentive Attributes
De-fluff Your Slides and Embrace White Space
The Lethal Downside of Bullet Points
Create Hype with Your Type
Harness the Power of Real Imagery
Master Motion with Simple Animation
Data Storytelling: The Intersection of Conceptualization and Design
P is for PURPOSE
I is for INSIGHT
C is for CONTEXT
A is for AESTHETICS
Choose the Right Chart
Avoid the Most Common Visualization Violations
Next-Level Charts to (Carefully) Consider
Create Ethical Data Visualizations
Build the Story: The PICA Protocol in Action
Why Does Delivery Even Matter?
Practice Like the Pros
Refine Your Speech Patterns
Master Your Mind and Body
Master Your Audience and Overcome Challenging Communication
Beast Mode Techniques for Maximum Audience Engagement
Send an Effective Presentation Handout