Pride W. Foundations of Business 7ed 2023

Textbook in PDF format

Show students how to build a foundation for success both in today's competitive business world and in their personal careers and lives with Pride/Hughes/Kapoor's Foundations of Business, 7th Edition. This concise, captivating and easy-to-understand approach clearly demonstrates how the nation's economy affects both individuals and businesses, influences ethics and social responsibility and impacts today's global environment. Updates illustrate the challenges that individuals and businesses face from the COVID-19 pandemic. Students examine the latest information about business ownership, management, human resources, marketing, social media, e-commerce, management information systems, accounting and finance. New learning features and "Inside Business" cases and numerous new examples showcase concepts at work in real business situations. MindTap's online personalized learning experience and Infuse digital resources further reinforce learning with decision-driven activities and exercises.
The Environment of Business
Exploring the World of Business and Economics
Ethics and Social Responsibility in Business
Global Business
Business Ownership and Entrepreneurship
Choosing a Form of Business Ownership
Small Business, Entrepreneurship, and Franchises
Management and Organization
Understanding the Management Process
Creating a Flexible Organization
Producing Quality Goods and Services
Human Resources
Attracting and Retaining the Best Employees
Motivating and Satisfying Employees
Marketing
Building Customer Relationships Through Effective Marketing
Creating and Pricing Products That Satisfy Customers
Distributing and Promoting Products
Information, Accounting, and Finance
Exploring Social Media and e-Business
Using Management and Accounting Information
Mastering Financial Management