Graham D. Ideation. The Birth and Death of Ideas 2004

Textbook in PDF format

Have you ever had a great idea? Did you do anything with it? Don’t worry–you are not alone. Most of us have had great ideas but few of us ever do anything about them. Ideation will tell you what to do, how to find out if anyone has thought of it before, how to protect, develop, fund, and market it–regardless of whether it’s business, creative, or scientific in nature, and regardless of whether you are working in a large corporation or at home.
Introduction.
Why Ideas Matter.
The Mothers and Fathers of Invention.
Taxonomy of Innovation.
The Life Cycle of Ideas.
Innovate: The Birth of an Idea.
Register: The First Step for Every New Idea.
Protect: Ensure Recognition and Reward.
Develop: Improve Your Idea.
Value: What Is Your Idea Worth?
Market: Finding Investors and Customers.
The Death of an Idea.
The Innovation Industry: A Call to Action.
The Individual Innovation Imperative.
The Corporate Innovation Imperative.
Academic Innovation Imperative.
Creative Innovation Imperative.
The Global Innovation Imperative.
A Vision for the Future.
The Providers, Merchants, and Consumers of Innovation.
Notes.
Index