Kihlstrom G. Agile Marketing. Implementing Scrum in a Marketing Environment 2025

Textbook in PDF format

In today’s AI-driven world, effective communication with intelligent systems has become a necessity rather than a luxury. This book, Optimizing Prompt Engineering for Generative AI serves as your comprehensive guide to mastering the art and science of crafting compelling prompts that unlock the full potential of AI.
Features
An overview of Agile Principles and how they apply to marketing
An in-depth review of Scrum: its elements, roles, and practices
How to effectively move from a traditional waterfall approach to an Agile, Scrum-based approach
How to work with other Agile and non-Agile teams in an enterprise environment
The importance of continuous improvement in Agile Marketing
How to focus on business value when implementing Agile Marketing