Dragon R. Social Marketology. Improve Your Social Media Processes...2012
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Dragon R. Social Marketology. Improve Your Social Media Processes...2012
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Added: 5 months ago (2025-03-10 23:38:56)
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Last updated: 11 hours ago (2025-08-18 02:03:23)
Description:
Textbook in PDF format
Introducing Social Marketology
Déjà vu: Patterns in Social Media
Herding Cats: Managing the Social Media Team
Envisioning Results: Focusing on Desired Outcomes
Awakening the Brand: Humanizing It with Personality and Voice
Finding the Fringe: Identifying Customer Microsegments
Birds of a Feather: Belonging to a Community
Chasing the Whales: Going for the Influencers
The Ball in Motion: Creating an Action Plan
Are We There Yet? Measuring Your Progress
Egg on Your Face: Avoiding the Big Mistakes
Creative Juice: The Laboratory for Innovative Social Media
Here We Go Again: Measuring and Improving the Social Media Marketing Process