Aghazadeh H. Principles of Marketology. Vol 1. Theory 2016

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Textbook in PDF format

In Principles of Marketology, Volume 1: Theory , Aghazadeh explores the definition, origins and framework of a new methodology for helping organizations better understand their market and competition.
Achieving Business Success through Marketology
Definition and Evolution of Marketology
Sphere of Marketology: Spectrum, Scope, Nature, Stakeholders, Features, and Functions
Marketology System: Inputs, Processes, Outputs, and Feedbacks

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