Sauberschwarz L. The Corporates Strike Back...2022

Textbook in PDF format

65% of global CEOs are concerned about losing the innovation race against disruptive start-ups. The supposed solution: copying their methods. But as corporations are not start-ups, this is a fatal mistake. Most ideas never reach successful implementation, and innovation becomes frustration. So how does a solution look like that enables large firms to systematically leverage their existing strength and thus win the innovation race sustainably? The answer is the 5C process for efficient innovation. This book closes a gap in the practice-oriented innovation literature - and brings the desire for innovation back to established companies.
Innovate or Die: Efficient Innovation Instead of Inefficient Start-Up Thinking
Efficient Innovation with the 5C Process
The Innovation Machine: Efficient Innovation in Corporations
The End Is Not Nigh