Hill C. Global Business Today 12ed 2022

Textbook in PDF format

Global Business Today sets the standard for International Business courses and is the proven choice at both the undergraduate and graduate level. It offers a complete solution that is relevant (timely, comprehensive), practical (focused on applications of concepts), and integrated (logical flow of topics from chapter to chapter). The success of the first eleven editions (and its longer, more in-depth textbook option, International Business, now in the 13th edition) was based on the incorporation of leading-edge research, the use of the up-to-date examples and statistics to illustrate global trends and enterprise strategy, and the discussion of current events within the context of the appropriate theory.
Introduction and Overview
Globalization
National Differences
National Differences in Political, Economic, and Legal Systems
National Differences in Economic Development
Differences in Culture
Ethics, Corporate Social Responsibility, and Sustainability
The Global Trade and Investment Environment
International Trade Theory
Government Policy and International Trade
Foreign Direct Investment
Regional Economic Integration
The Global Monetary System
The Foreign Exchange Market
The International Monetary System
The Strategy of International Business
The Strategy of International Business
Entering Developed and Emerging Markets
International Business Functions
Exporting, Importing, and Countertrade
Global Production and Supply Chain Management
Global Marketing and Business Analytics
Global Human Resource Management