Keller G. Statistics for Management and Economics 12ed 2023

Textbook in PDF format

Businesses are increasingly using statistical techniques to convert data into information. For students preparing for the business world, it is not enough merely
to focus on mastering a diverse set of statistical techniques and calculations. A course and its attendant textbook must provide a complete picture of statistical concepts and their applications to the real world. Statistics for Management and Economics is designed to demonstrate that statistical methods are vital tools for today’s managers and economists.
Fulfilling this objective requires the several features that I have built into this book. First, I have included data-driven examples, exercises, and cases that demonstrate statistical applications that are and can be used by marketing managers, financial analysts, accountants, economists, operations managers, and others. Many are accompanied by large and genuine data sets. Second, I reinforce the applied nature of the discipline by teaching students how to choose the correct statistical technique. Third, I teach students the concepts that are essential to interpret the statistical results