Horchover D. Sales Promotion 2002

Textbook in PDF format

This book provides a fast-track route to mastering all aspects of sales promotion,
Covers all the key techniques for successful sales promotion, from understanding your customers to budget setting, and from promotional law to managing international promotions,
Examples and lessons from some of the world’s most successful businesses, including Autobytel.com, and Pepsi,
Includes a comprehensive resources guide