Jobber D. Principles and Practice of Marketing 9ed 2019 Rep
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Jobber D. Principles and Practice of Marketing 9ed 2019 Rep
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Category: Other
Total size: 46.99 MB
Added: 5 months ago (2025-05-08 09:36:01)
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Info Hash: E2364AC5780F394D457A8A55F8B4293628243AA4
Last updated: 28 minutes ago (2025-11-05 08:03:05)
Description:
Textbook in PDF format
The ninth edition of McGraw-Hills leading textbook, Principles and Practice of Marketing, provides a contemporaryand modern introduction to marketing. Covering the importance of customer value alongside the 4Ps, thisauthoritative text provides students with a core understanding of the wider context of marketing operations withincompanies, illustrated with innovative examples of marketing in practice. It has been updated with the latestdevelopments, such as trends towards social and ethical marketing and cutting-edge technological change