Pride W., Ferrell O. Foundations of Marketing 9ed 2022

Textbook in PDF format

Gain the understanding you need to think and act like a marketer the most current principles of marketing resource -- Pride/Ferrells Foundations of Marketing, 9th Edition with MindTap. This edition blends marketing fundamentals with discussions of the latest topics and trends reshaping marketing. You'll examine the power of market research, analytics, and the impact of artificial intelligence while introducing social media, digital marketing, ethics, globalization, and marketing technology interface. Updated intriguing visuals, timely content, real cases, and fascinating videos work with the engaging presentation to put principles into practice in today's fast-paced business world. MindTap, today's leading digital platform helps you reinforce concepts to learn, apply, and study them in interactive marketing scenarios to build confidence and elevate performance.
Strategic Marketing and Its Environment
Marketing Research and Target Markets
Customer Behavior and E-Marketing
Product and Price Decisions
Distribution Decisions
Promotion Decisions