Ferrell O. Business Foundations. A Changing World 13ed 2023

Textbook in PDF format

The introduction to business course is an opportunity for students to learn to create their own success and prepare for a career. Featuring an unrivaled text and Connect compilation of exciting application-focused content, activities, and examples, the 13th edition of Business Foundations: A Changing World, guides students through the technology-saturated world of business today.
Business in a Changing World
The Dynamics of Business and Economics
Business Ethics and Social Responsibility
Business in a Borderless World
Starting and Growing a Business
Options for Organizing Business
Small Business, Entrepreneurship, and Franchising
Managing for Quality and Competitiveness
The Nature of Management
Organization, Teamwork, and Communication
Managing Operations and Supply Chains
Creating the Human Resource Advantage
Motivating the Workforce
Managing Human Resources
Marketing: Developing Relationships
Customer-Driven Marketing
Dimensions of Marketing Strategy
Digital Marketing and Social Media
Financing the Enterprise
Accounting and Financial Statements
Money and the Financial System
Financial Management and Securities Markets
The Legal and Regulatory Environment
Personal Financial Planning