Principles of Marketing 4ed 2023
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Principles of Marketing 4ed 2023
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Total size: 20.92 MB
Added: 2 months ago (2025-11-08 08:18:01)
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Info Hash: F726B78328ADA10951BA2BD5669A09912DCC035D
Last updated: 5 hours ago (2026-02-03 17:18:01)
Description:
Textbook in PDF format
Provides an introduction to the principles of marketing, beginning from the underlying theoretical bases which are often borrowed from the disciplines of economics, sociology, and psychology.
This updated edition offers students real advice in navigating the ever-changing academic background.
In its updated 4th edition, this book has been extensively revised on a chapter by chapter basis